The brief
Develop new brand for this NSW grain handling company, from name to creative execution.
The approach
Based on the company’s values, position and ambition for the future, the name AgConnex was created to reflect these attributes – as the region’s ‘agricultural connection’ from paddock to market.
The brand creative was designed to represent the company’s offering, with distinctive and ownable elements. Clear, grower-focused messaging was developed and rolled out via a new bespoke website along with social, print and radio activations.
Outcome
The new brand is allowing the company to refresh its market position and move forward with an ambitious growth strategy.
A new website and full suite of assets is in use, with further implementation to take place over coming months.
